Built on experience.
Designed for regional growth.

20+

Years of Industry Expertise

20+

Years of Industry Expertise

15+

Priority Markets

15+

Priority Markets

4+

Specialized Sectors

4+

Specialized Sectors

3+

Strategic Growth Regions

3+

Strategic Growth Regions

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Built to represent brands differently.

Novamy was created around a clear belief: exceptional products need more than distribution. They need the right strategy, relationships and representation to succeed.


Built on more than two decades of experience across beauty, aesthetics, healthcare and international markets, we connect global innovation with meaningful commercial opportunity across MENA and Africa.

Strategic Thinking

Every opportunity begins with a clear understanding of the brand, market and path to growth.

Strategic Thinking

Every opportunity begins with a clear understanding of the brand, market and path to growth.

Agile Execution

Our lean structure allows us to move quickly, adapt intelligently and act decisively.

Agile Execution

Our lean structure allows us to move quickly, adapt intelligently and act decisively.

Trusted Relationships

We build partnerships through transparency, regional knowledge and shared ambition.

Trusted Relationships

We build partnerships through transparency, regional knowledge and shared ambition.

Long-Term Growth

We create sustainable market presence—not simply short-term sales or transactions.

Long-Term Growth

We create sustainable market presence—not simply short-term sales or transactions.

What We Bring to Every Partnership

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Commercial Strategy

Developing clear plans around positioning, pricing, distribution and sustainable growth.

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Market Access

Opening the right markets, channels and commercial opportunities across MENA and Africa.

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Market Access

Opening the right markets, channels and commercial opportunities across MENA and Africa.

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Regulatory Guidance

Helping brands navigate local requirements and prepare for efficient market entry.

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Partner Development

Identifying, evaluating and managing trusted distributors and strategic local partners.

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Brand Building

Creating visibility and demand through launches, education, KOL engagement and market activation.

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Brand Building

Creating visibility and demand through launches, education, KOL engagement and market activation.

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Brand Building

Creating visibility and demand through launches, education, KOL engagement and market activation.

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Regional Expansion

Turning initial market entry into structured, long-term growth across multiple territories.

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